About John
John was born in Cheyenne, Wyoming and moved to the South when he graduated from the University of Wyoming in 1976. He immediately took a position as Store Manager for a McDonald’s franchise owner in Vicksburg, MS. In September 1976 he flew home to marry Sheryl Martens and brought her back with him to start their life together. After 18 months he began his insurance career with Traveler’s Insurance Company in Jackson, MS as a Production Manager for the Northern half of Mississippi.
A promotion with Lamar Life Insurance Company brought him to Baton Rouge, LA in April 1984. He obtained his Insurance/Financial Designations of CLU and ChFC shortly after moving to Baton Rouge and served as President of The CLU/ChFC Chapter in Baton Rouge from 1991 to 1992. John continued his involvement in the Insurance and Financial Services business until the latter part of 1999.
In early 2000 he choose to make a major career change and began his involvement in the sign business. He started that career with a national sign manufacturer who made ‘franchise’ quality signs for Small Business Owners.
John traveled for that company throughout the states of LA, MS and TX. He was promoted to District Manager for them in early 2001. In the latter part of 2002 John began to develop ‘factory’ connections with numerous national manufacturers. In the early part of 2003 he choose to set up his own company that is now called Greater Baton Rouge Signs. He has attended several national factory’s schools and training sessions.
Testimonials and References
Fallin & Fallin Family Dentistry
The sign is definitely getting noticed as people all over town are coming up and complimenting us and we are already getting new business directly from the sign. I have also noticed an uptick on the website almost immediately after it was installed. Thanks again.
Lance Fallin, D.D.S.
1338 Church Street
Zachary, LA 70791
Evangeline Laundromat
John, as always you did a really great job!
Buddy Amoroso
4065 Florida Blvd.
Baton Rouge, LA
Councilman Mike Walker, District 8 in Baton Rouge, LA
John Kovalcik is one of the most conscientious and forthright people I know. He handles everything he does with great integrity. I count having John as a long-time personal friend among my many blessings.
Red Stick Realty
October 24, 2006 Dear Mr. Kovalcik,
I wanted to take the time and thank you for the signs I ordered from you. I know it has been over 2 years since the signs have been installed. I wanted to tell you they still look new! When I ordered my signs, you talked about the different qualities of materials and explained to me about lettering that shrinks and cracks. Well at the time I didn’t truly understand what you were saying. Now I really appreciate the extra time you took explaining to me that quality materials really do make a difference. Thank you again!
Sincerely,
Ginger Murray, ABR, SRS
Broker
Perfect Wedding Guide
The event went FANTASTIC! The banners you did looked GREAT! From where they were hung, no pixilation at all! The vendors featured said they looked awesome. I have a couple of photographers who took pictures and I’ll probably have those by the end of the week.
Jeffrey Boykin, Perfect Wedding Guide, 17732 Highland Road, Suite G-206, Baton Rouge, LA 70810, 225-677-8083
http://www.perfectweddingguide.com/Baton-Rouge_Lafayette/weddings.asp
See what people have to say about John
- Member - Baton Rouge Chamber of Commerce since 2003 - Ambassador Club Volunteer
- Member - Jones Creek Area Business Association (www.jcaba.org): President
- Member - BNI Premier Chapter in Baton Rouge (www.bnipremier.org/premier-members), Ambassador for two other Baton Rouge BNI Chapters
- Past President for S. E. Florida Civic Association
- Commissioner – East Side Fire Department Board of Commissioners, District 8; www.esfd.org.




